BACKGROUND
Fengling Dance was established in 2017. It is a professional organization specializing in dance education, art activities, exchange and promotion of Chinese and foreign dance culture. Adhering to the school-running philosophy of "scientific training, diverse integration, and individual development", we maintain a professional attitude of teaching first and striving for excellence. Through our in-depth communication with the managers, they wanted to create a brand with a feeling name, which is free and upward.
CONCEPT
We used an isomorphic approach to F, integrating feathers and upward jumping dance movements to echo the theme. Feathers come from wings, symbolizing freedom and flying, expressing a state of mind that pursues freedom without restraint. Dance postures express the attributes of this industry. In usage, graphics can be used symmetrically, just like a butterfly emerging from a cocoon.
Client
Feeling Art ｜ShenZhen｜2023
Service
Logo design｜Brand Identity｜Guidance system
Team
CD: Lambert｜PM:Jerry | D:Xiaofen/Iaciac/Simon
